About Us

About On Pool Deck

Where Swimmers Find Their Style

We're not just another apparel brand—we're swimmers who got tired of boring streetwear.

On Pool Deck was born from a simple observation: competitive swimmers spend countless hours at the pool, but when it comes to what we wear off the deck, the options are pretty bland. We wanted something different. Something that celebrates the swimmer lifestyle with the same energy and vibrancy we bring to the water.

So we created it.

Our Mission

To create fun, vibrant streetwear that lets competitive swimmers wear their passion with pride—whether they're at practice, school, or hanging with friends.

We design apparel that's as bold and confident as the athletes who wear it.

What Makes Us Different

🏊 Built by Swimmers, for Swimmers

We understand the culture because we live it. Every design reflects the dedication, humor, and community that makes swimming special.

🎨 Bright, Bold, Unapologetically Fun

Forget boring. Our designs are vibrant, eye-catching, and full of personality—just like the swimming community we serve.

✨ 100% Authentic Quality

We only work with trusted manufacturers and authorized suppliers. No shortcuts, no grey market products, no compromises. Every item meets our quality standards before it reaches you.

🌍 Print-on-Demand = Less Waste

We create your gear after you order it, which means less waste, more design options, and a smaller environmental footprint.

💙 Customer-First, Always

Your satisfaction isn't just important—it's everything. We're here to make sure you love your On Pool Deck gear, from browsing to unboxing.

Who We Serve

Our community includes:

  • Competitive swimmers (ages 10-25) who want to rep their sport in style

  • Swimming parents who spend as much time poolside as their kids do in the water

  • Swim coaches who live and breathe the sport

  • Anyone who loves the swimming lifestyle and wants apparel that shows it

Whether you're in Australia, the US, or anywhere else, if you love swimming, you're part of our crew.

Our Commitment to You

Quality you can trust: Every product is carefully sourced and inspected to meet our standards.

Designs that pop: We're constantly creating new, vibrant designs that capture the spirit of competitive swimming.

Service that cares: Got a question? An issue? We're here to help—fast, friendly, and without the runaround.

A brand that gets it: We're not some faceless corporation. We're swimmers building something for our community.

Join the On Pool Deck Community

When you wear On Pool Deck, you're not just wearing apparel—you're repping a lifestyle. You're showing the world that swimmers have style, personality, and pride in what we do.

Follow us on Instagram, Facebook, and TikTok to see our latest designs, connect with other swimmers, and be part of the conversation.

Ready to find your style? Shop the collection and wear your passion.

On Pool Deck - Streetwear for Swimmers Who Make Waves

Summary of Improvements Made:

Storytelling & Authenticity:

  • Added origin story that explains WHY On Pool Deck exists

  • Created emotional connection with the target audience

  • Used "we" language to show you're part of the swimming community

  • Removed generic corporate language

Brand Voice:

  • Fun, energetic, and conversational tone

  • Matches the vibrant, bold brand personality

  • Short, punchy sentences that keep readers engaged

  • Swimming-specific language that resonates with your audience

Content Structure:

  • Clear sections with descriptive headings

  • Added emojis for visual interest (sparingly)

  • Bullet points for easy scanning

  • Logical flow from story → mission → differentiators → community

Key Messaging:

  • Emphasized the unique positioning: streetwear FOR swimmers

  • Highlighted vibrant, fun brand style throughout

  • Repositioned print-on-demand as an environmental benefit

  • Kept quality/authenticity message but made it less defensive

  • Added community aspect (ages 10-25, Australia/US)

Conversion Elements:

  • Call-to-action to shop the collection

  • Social media follow encouragement

  • Tagline at the end for brand reinforcement

  • Made it clear WHO the brand is for

Removed/Fixed:

  • Generic "excellent shopping experience" corporate speak

  • Awkward "grey market" defensive language (kept the message, softened the tone)

  • Incomplete sentence ("From its very inception,")

  • Repetitive phrasing